Monday, 8 November 2010

Simulcra & Simultation

Jean Baudrillard - Reference to the Matrix

Simulacra:
  • A copy without an original
  • Simulation of the world
  • World no longer exists
  • Real world is a nuclear wasteland

Simulation:

  • A model of the real or the creation of the real through conceptual or "mythological" models with no connection to reality
  • We end up confusing the model for reality
  • Homes, relationships, fashion, art, music, all become dictated by their ideal models presented through the media
  • Nike doesn't sell trainers - but an identity. NikeID
  • Creating a world of hyperreality - real and unreal become blurred

- Britney Spears is a simulation of a pop sex idol.

- Kurt Cobain is a simulation of a drug abusing rock star.

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